Concept, Design, Social-Media, Performance
together with: Pauline Rebollo & Paul Gebauer
In the summer of 2023, the Germans had two archenemies: People who rang uninvited doorbells and climate activists. But could something positive be achieved by combining the two? True to the motto, 'minus and minus equals plus'. We tried it.
Auf’s Klima! is a climate movement like no other. Its activists and campaigners go from door to door to make direct contact with people. They are given a refreshing drink as a gift so that residents don't immediately shut the door on us. This breaks the ice, allowing everyone to raise their glasses to the climate together. But it doesn't end there. The aim of the campaign is to initiate a conversation and encourage a change in thinking. Any questions, concerns or fears about upcoming climate issues can be addressed here. Cheers! Or as we say: Auf’s Klima!
Logo
Social-Media
Performance