Concept, Illustration, Layout, Animation
The 100 Best Posters competition takes place once a year in the
D-A-CH region and is highly regarded within the industry. It has a new look each year. In my opinion, those involved take themselves a little too serious, which is reflected in the visuals. A little humour and self-irony would be a valuable ingredient, especially within the design community. But what should a design concept look like that pokes fun at itself while putting the competition in a good light?
The concept is inspired by pedigree dog competitions. What??? Let me explain: While most outsiders smile at these events, those involved often take them very, or perhaps even too, serious. I have also noticed this phenomenon in the design world. Furthermore, the German word for dog 'Hund' features in the word 'Hundert'. Funny, isn't it? Or not.
Visuals
Animation
Tender
Winner's certificate + GIFS
Exhibition poster